语言景观是社会语言学和语言社会学研究的重要方面和热点领域之一。本项目从语言景观综述出发,分析了绍兴市博物馆语言景观现状,提出了优化语言景观、创设语言景观及丰富语言景观呈现方式的策略,如引入AI技术、二维码扫描识别、VR/AR技术等。通过实证研究,为博物馆文化语言的优化与传播提供了科学指导。Linguistic landscape is one of the important and hot areas in sociolinguistic and linguistic sociology. Based on the overview of linguistic landscape, this project analyzed the current situation of linguistic landscape of Shaoxing Museum, and proposed strategies to optimize linguistic landscape, create linguistic landscape and enrich the presentation mode of linguistic landscape, such as the introduction of AI technology, two-dimensional code scanning and recognition, VR/AR technology. Empirical research provides scientific guidance for the optimization and dissemination of museum cultural language.
